Optimals Hydra Micellar Cleansing Water is a gentle, non-rinse cleanser designed to purify the skin and effectively remove make-up. Features a soothing, replenishing Swedish natural ingredient blend of Brown-Green Algae and Heather, as well as HydraRise Technology to lock in moisture. Formulated for daily use to leave your skin instantly refreshed, cleansed and make-up free. pH balanced, alcohol free and suitable for all skin types including sensitive skin.

  • Skin is left instantly refreshed, cleansed and make-up free – 85% agree*
  • Soothes & cools the skin – 99% agree*
  • Instantly refreshes the skin – 97% agree*
  • Balances skin hydration levels – 84% agree*
  • Suitable for eye area usage
  • Dermatologically tested
  • Alcohol free



Key ingredients include:

  • Brown-Green Algae – with natural acids to help hydrate and replenish.
  • Heather – the extract from the blossom helps tone, calm and soothe.
  • HydraRise Technology – promotes moisture retention, leaving skin soft and hydrated.


Saturate a cotton pad and wipe lightly across your skin – face, lips and eyes. No rubbing necessary and no need to rinse. Repeat until the cotton pad is clean. Avoid direct contact with eyes (if contact occurs, rinse thoroughly with water). Use daily, morning and evening, following with your Optimals moisturiser.

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